IKEA Catalogs

70-year old Ikea catalog discontinued, here’s why

Manuals! Catalogs! magazines! All made of paper. What a waste of resources and an endangerment to the environment.

The objects that we use and how we use them are not static concepts. They are ever-changing and technology is challenging and accelerating that change to a new level. One of the inevitable aspects that we long thought to be an integral part of our everyday life and is now being substituted is paper.

In other words, Digitization will replace all forms of papers and everything in between.

Why is the entire industry of paper is dying?

Digitization is taking the world by storm and replacing paper from viewing products to even taking notes in class. Paper-based products in their digital format are more accessible, easy to manage, and don’t require tons of physical space. You can access them on any device and read them whenever you fancy. This ease of access and efficiency is impacting the paper industry on an immense scale.”It is noted that the paper mill industry in the US is expected to decline at the rate of 2.5 percent through 2022

Furthermore, one of the most prominent disadvantages of paper is its destructive impact on the environment. Earth is suffering enough for us to burden it with something that can be substituted easily. According to the World Counts: “Over 30 million acres of forest are destroyed annually” to produce paper. “The life cycle of paper is damaging to the environment from beginning to end. It starts off with a tree being cut down and ends its life by being burned – emitting carbon dioxide in the atmosphere.”

Why is Ikea giving up on paper catalogs?

IKEA catalogs

This shift and change are pushing even big companies to follow the trend and find innovative ways to respond to the new market need. For instance, Ikea announced that it will discontinue its paper catalogs after a successful career. The circulation of the catalogs reached its peak in 2016 with 200 million copies sold in 32 languages. Ikea manager, Konrad Grüss said, “It has been one of our best-known and best-loved products for 70 years, inspiring billions of people around the world.” Even this huge success cannot withstand the thundersome impact of 2020.

As a result, the 2021 edition will be the last catalog that IKEA puts out. They have made this strategic decision following the shock of the 2020 pandemic. They observed that their readership is in decline and is more digital. The covid-19 pandemic made online shopping and social media “the new normal”. Therefore, Ikea has made that rational decision to be able to meet consumers’ needs and compete in a new market full of startups who are the headmen when it comes to online inclusion.

Why should Ikea digitally transform its manuals next?

What is even more iconic than Ikea catalogs are Ikea Manuals. We all grew to recognize and know the memorable character on every instruction manual that we receive. The supposedly helpful figure that assists us in assembly manuals is also made of paper.

So consequently, the next rational decision of Ikea is to get rid of these manuals as well. Although they had a successful career, their time is over. Indeed, Ikea manuals can be very confusing and overwhelming. They suck away the enjoyment of building furniture and transform it into a never-ending nightmare.

Most importantly, imagine the number of printed instructions that most of the buyers don’t use and end up in the trash bin. Image the deadly impact that has on our environment.

All of the above makes us believe that a new way of delivering these manuals should be the way forward with Ikea.

What are the possible alternatives for manuals and catalogs to Ikea?

Technology has allowed us to bring the coolest feature to manuals: Smart 3D. Certainly, Interactive 3D can and will revolutionize the way we assemble our products. It allows inventors to communicate their ideas to the users, the operators, and the customers, or any consumer without ambiguity. The humane way.

We at Onboard, for example, have created a platform in which companies can create manuals for their customers in a safe way while gaining valuable insights.

Another alternative that can digitally transform manuals is augmented reality. This can be an exciting route for Ikea given their newly developed Place App that according to the Articutaral Digest “The IKEA Place App Could Revolutionize Furniture Shopping.”

In conclusion, going paperless will no longer be a choice but rather a movement that we all will have to Onboard. Major brands like Ikea are taking the lead and others will soon follow in their footsteps.

IKEA catalogs